We could say that the people at Hershey’s made a grave error by designing a new logo that includes what appears to be a neat little turd pile, but that’s not giving their marketing geniuses (who, based on this development, may or may not serve Funyuns at meetings) any credit. They knew they were designing a round, steaming mass of poop, and they knew we’d all notice it.
And really, none of us would be spending much time thinking about the new logo if it didn’t include defecation on it. And sure, Hershey took a chance by associating poop with their products, but when we see their chocolate in the store, start laughing about the logo and continue laughing until we get home and finally realize that we actually bought the chocolate, then who really won?
Good work, Hershey. I know exactly what you’re doing, and I like it.
