1. Logos, the appeal to logic. Uses facts, statistics and reason.
2. Ethos, to convey credibility. Demonstrates the person’s authority to make the argument.
3. Pathos, the appeal to emotion. Evokes feelings in the person you wish to persuade.
4. Legos, the appeal to children. When you buy her kid a Lego set so you can get in good with the mom. Your results may vary.